Stumbled upon something interesting:
"Symmetrical communication inside the organization and participative culture largely result from the structure that top management chooses for the organization. Communicators cannot be successful, therefore, unless they have access to the top-management team that develops an organizational structure (Grunig, Grunig & Dozier, 2006, p. 55)."
Is it possible to determine an exact monetary value for the relationships created through the work of the public relations function?
==> Possibility rejected for reasons explained on p. 35 (more elaborated upon in the first and last of the Excellence books by Grunig)
In a nutshell (p. 35):
"Compensating variation, as economists term this process, provides a way of transforming nonmonetary values, such as the benefit of good relationships to the organization and to society, into monetary values. The idea behind the method is simple. You ask people how much they would be willing to pay to have something. For public relations, you ask members of the dominant coalition or public relations managers how much public relations is worth to them on either a monetary or nonmonetary scale (p. 36)."
Working with a "fractionation scale" in which 100 stands for the typical department "our survey research showed that CEOs and communicators alike agree that public relations returns significantly more than it costs - and more than the typical department in their organization. CEOs estimated the average return-on-investment for public relations to be 186%. This ROI increased to 225% under conditions of excellence. It was 140% for the least excellent public relations departments. CEOs estimated values for public relations in comparison with other management functions to be 160 (where 100 was average) for all departments, 232 for excellent departments, and 109 for less excellent departments (my emphasis, p. 37)."
All this information comes from the following book:
BOTAN (Carl) & HAZLETON (Vincent) (Eds.). Public Relations Theory II. Mahwah (New Jersey), Lawrence Erlbaum Associates, 2006, 528 p.
This won't be the most "sexy" blog post I have ever written but it might help researchers to straighten their thoughts. Unfortunately when working on a research project on internal communication you won't find academic conferences dedicated to the subject matter. As researchers in this domain we still need to present our work at PR or corporate communication conferences. The same goes for publishing your work. As far as I know (if there are other scholars reading this, please comment and feel free to contribute to this website if you think I'm omitting important information) there are only a handful of conferences where you can go to. I will make a short list. I'm planning to make a more "formal" list/tab one of these days, so people won't have to go through the blog to find this post.
Blogging away about my PhD. My goal is to keep you up to date about the progress made in my research. Stay tuned for more news and feel free to interact and comment.