"Internal communication will fall to the pressures of Web 2.0 and social media will become the mainstream inside companies just as it is on the outside (Wright, 2009, p. 430)."
WRIGHT (Marc). First steps in implementing Social Media. In: Wright (Marc) (Ed.). Gower handbook of internal communication. Farnham, Gower, 2009, pp. 429-433.
Can we already confirm or reject this claim? Do we have the necessary hindsight anno 2015?
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