"Internal communication will fall to the pressures of Web 2.0 and social media will become the mainstream inside companies just as it is on the outside (Wright, 2009, p. 430)."
Full reference: WRIGHT (Marc). First steps in implementing Social Media. In: Wright (Marc) (Ed.). Gower handbook of internal communication. Farnham, Gower, 2009, pp. 429-433. Can we already confirm or reject this claim? Do we have the necessary hindsight anno 2015?
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Mark Verheyden
Blogging away about my PhD. My goal is to keep you up to date about the progress made in my research. Stay tuned for more news and feel free to interact and comment. Archives
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