Interesting line in the work of Tkalac Verčič et al. (2012, p. 224):
"We disagree with the assertion of Cheney and Christensen (2001) that the fluidity of organizational environments demands internal and external communication to be integrated and that the difference between the two is becoming meaningless or even misleading."
Full reference: Tkalac Verčič (Ana), Verčič (Dejan) & Sriramesh (Krishnamurthy). Internal Communication: Definition, Parameters, and the Future. In: Public Relations Review, 2012, Vol. 38, 2, pp. 223-230.
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